The Crime Writers’ Association

Debut Dagger sponsorship

The Debut Dagger is a unique award, given to an unpublished writer for a partial manuscript and outline. For more information on the Debut Dagger, and past entrants who have gone on to become established authors, click here.


Sponsoring the Debut Dagger provides the following distinct benefits:

1. The sponsor is given one (1) seat on the Debut Daggers judging panel during the relevant awards cycle. This entitles them to see that year’s longlisted entries before they are publicly announced, and to take part in judging the shortlist and Debut Dagger winner.

2. The sponsor’s name and logo appears on all official web pages and communications, including social media, specifically related to the Debut Dagger during the relevant awards cycle.

Debut Dagger sponsors also enjoy many of the benefits offered to sponsors of other Daggers:

3. The sponsor’s name and logo appears on all official Daggers literature and communications, as well as relevant website promotions and social media, throughout the year of the relevant awards cycle.

4. The sponsor’s name is suffixed to the Debut Dagger’s name. For example, if Acme Ltd sponsored the Debut Dagger, its official name would be ‘The Debut Dagger sponsored by Acme’. This name is used in all official communications and references to the Dagger, including the CWA’s own marketing materials, press releases, website announcements, social media, and on the physical award itself.

5. The sponsor may erect a banner at the Dagger Awards ceremony, subject to the sponsor providing and delivering the banner in good time.

6. The sponsor receives one (1) complimentary ticket to the Dagger Awards ceremony, and may book further tickets at a preferential rate.

7. New sponsorships are announced in an official CWA press release at time of booking, and all future Dagger-related releases during the relevant cycle carry the sponsors’ name and logo (see 3 & 4).

8. The sponsor is invited to write an editorial of 500 words for publication in Red Herrings, the CWA members’ monthly magazine.

9. The sponsors’ digital advertisement runs on the CWA website (annual visits: 400,000+) for the duration of the sponsorship. Note that nominations for the Daggers are entered online, giving these ads a substantial boost to their already high visibility.

10. The sponsors’ print advertisement runs in the Dagger Awards ceremony programme itself, and once during the relevant awards cycle in Red Herrings.

11. The sponsors’ digital advertisement runs in the monthly Crime Readers Association email newsletter (distribution: 11,000+) up to five (5) times during the relevant awards cycle. Note that this distribution includes people who have subscribed specifically to the Debuts.

12. The sponsors’ digital advertisement runs on the Crime Readers’ Association website (annual visits: 25,000+) for the duration of the sponsorship.

13. The sponsor is invited to write an editorial of 450 words, including their logo and two images, for publication in the Crime Readers’ Association email newsletter once (1) during the relevant awards cycle.

When you’re ready to take advantage of these unique benefits, contact secretary@thecwa.co.uk

All editorials, advertisements, and promotional materials are subject to approval. Specifications for advertisements and banners will be provided.


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