The Crime Writers’ Association

Breakfast Byte – Facebook Ads: How Do You Promote To Generate Sales?

Breakfast Byte Facebook Ads workshop at the Groucho Club on Wednesday 30 January.

Title: Facebook Ads: How Do You Promote To Generate Sales?

Refreshments: A light breakfast is included in the ticket price.

Speaker: This Byte the Book workshop will be led by New York Times best-selling author and content marketing specialist Laxmi Hariharan. As well as being a fabulous independent author, Laxmi also has more than twenty years of experience working with various media brands including BBC and MTV.

Content: Laxmi will talk through the following:
1. When to use FB ads and how they fit into the marketing mix.
2. Targeting, including interests and lookalike audiences
3. Creative
4. Importance of experimentation and tweaking
5. How to set up FB ads 101 (a very short introduction)
6. A short case study of Laxmi’s most successful ads
Plus they’ll be plenty of time for questions at the end.

Entrance Fee: Tickets are £25 for Groucho and Byte The Book members and £35 for everyone else. All tickets can be booked via Eventbrite. Prices do not include booking fees or VAT. All tickets can be booked here.

Membership: If you’re not already a member and want to get in free to this event, as well as promotion in our network and other benefits, you can join us from £36 a quarter or £120 a year here. Student memberships are also available at £60 a year. You can sign up for membership on our site here. We also have company membership packages available. For more information on those please email me at

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